Primary Care

Primary Care

Primary Care Doctor James W. Reed III, MD is a Board Certified Family Medicine physician
James W. Reed III MD - Primary Care

At Reed Medical Group, you don’t just visit the doctor.  You partner with Dr. Reed to navigate your health universe toward solid goals.  Dr. Reed is a concierge physician, which means that he has the tools, and the time to deliver personalized, on-demand health-care without the normal bureauacracy that you may experience in a traditional healthcare setting.

Smaller Patient Panels = Stronger Doctor-Patient Relationships

Reed Medical Group limits the size of its patient panel.  This enables Dr. Reed, and the other physicians in his practice, to spend more time with you, as a team. There is time to genuinely understand your medical history, lifestyle, and personal preferences, leading to better and more informed healthcare decisions. You’ll have the opportunity to ask questions, discuss concerns, and receive thorough explanations without feeling rushed. 

Personalized care, conveniently located on Longboat Key.


Concierge medicine, also known as membership medicine, personalized healthcare, or retainer-based medicine, is a unique healthcare model that offers a higher level of personalized attention and access to a primary care physician, and all of their resources. It’s an increasingly popular option for individuals seeking comprehensive and customized care. 

One of the key differences between concierge medicine and traditional medicine is the enhanced access to healthcare providers. In a concierge practice, patients typically enjoy longer appointment times, same-day or next-day appointments, and the ability to communicate directly with their healthcare providers via phone or email. 

Another distinguishing feature of concierge medicine is its focus on preventive care. By emphasizing the importance of maintaining good health and detecting potential issues early, concierge practices aim to prevent illness and promote overall well-being. Patients can expect individualized care, comprehensive annual physicals, and a proactive approach to managing their health.


Instead of being just another number in a massive health system, you will engage in personalized and targeted care from James W. Reed III, MD and his entire clinical and administrative team.

As a concierge patient of Reed Medical Group, you will experience:

  • Full Scope of Primary Care:  Our team will build a complete picture of your health and address all your medical concerns.

  • Individualized care: No one-size-fits-all approach.

  • Unrushed office visits: allows for a comprehensive and detailed analysis of your health.  

  • .Encourage open discussions:  We value active participation with our patients and their family regarding their care.

  • In Office Hematology Lab Services – Lab draws included in membership.

  • Continuous Care and Coordination with specialists: If you require specialized care, Dr. Reed has developed strong relationships with specialists and other healthcare providers throughout the area.  Our team will manage your care and collaborate with other healthcare professionals with seamless communication between providers

  • 24/7 availability:   Round-the-clock access through phone, email, or text, providing peace of mind and prompt attention in case of urgent medical concerns.

  • Limited Membership base to maintain the integrity of quality care.

  • Telemedicine – Access to medical care from the comfort of your home; Helpful for snowbirds, those with transportation issues, or disabilities.


If you are interested in first class personalized health care, call our office or complete our online contact form to begin the process. We will call you back to determine if we are a good fit for your unique needs.  If you want, you can schedule a time to visit the office, meet the team, and ask any questions pertinent to your care before making a decision.

  • Once we receive your completed paperwork and first payment, you will have reserved your spot on our limited patient panel.  Memberships are renewed on an annual basis, but we are flexible with regard to payment schedule (monthly, quarterly, semiannual, etc.).  We accept major credit cards, checks, and cash.

  • Reed Medical Group operates on an annual membership basis.  At the start of your membership, our team will collect your past records to build a complete medical history and profile, ahead of your first appointment.  Plan to spend at least an hour with Dr. Reed, as he gets to know you, understand your lifestyle, and develop a plan to address your health concerns.

  • From that point forward, we will be your personal healthcare advocates and our partnership will begin.  Simply call the office whenever the need arises, and we will handle the rest.  Whether you need an appointment, a prescription refill, a referral, or just a phone call, we will make sure your needs are fulfilled.


By joining Reed Medical Group, you partner with us to produce the very best outcome for your health and life. 

One major benefit of the membership model is that it allows us to provide care independently of insurance requirements.  Rather than waiting weeks or potentially months for approval, we administer treatment right away.  Your membership fee will cover the vast majority of claims that insurance may decline to pay.  This means there are typically no additional costs for the patient beyond the membership fee.